Cultivating Success Through Consultative
Selling with Robbie Butchart
Unlock the secrets of transitioning from a commodity-based sales approach to a consultative, solution-driven strategy with our special guest, Robbie, co-founder of LaunchCode. Robbie shares his journey from the print industry to software development, highlighting how trust, curiosity, and the right questions can transform your sales game. Discover how his experience selling outcomes rather than products laid the groundwork for his success and learn why saying 'no' today could lead to bigger rewards tomorrow.
Join us as we explore LaunchCode's evolution from tackling bespoke problems to assembling development teams as a service. We dive into how this innovative company caters to both startups and large enterprises, adapting to the cultural shifts driven by younger leaders who aren't afraid to push the envelope. Robbie offers invaluable advice for change-makers on navigating a sea of technology options while emphasizing the importance of identifying core problems and desired outcomes before starting new initiatives.
Communication is key when implementing new ideas, and Robbie shares the benefits of working within trusted relationships and small, actionable steps. We discuss the art of iterating based on real feedback and the pitfalls of assumption-based planning. Learn how communication is a secret weapon in the world of app development, ensuring alignment and success in project collaboration. Whether you're in the early stages of project planning or deep into development, these insights will guide you toward achieving clarity and alignment and unlock new levels of velocity on your digital projects.
About Robbie Butchart
Robbie is a sales and operations leader with 23+ years of experience in selling and scaling companies who offer SaaS, custom software (automation, AI solutions and development), managed services, and hardware solutions. Robbie has worked with clients in various industries, including oil & gas, healthcare, construction, manufacturing, and hospitality.
Most recently, Robbie was the first employee at Launchcode, where he built and scaled the sales and marketing organization, driving 20–30% year-over-year revenue and customer growth. He led the development of new product offerings and sales channels, with partner sales contributing 30% of annual revenue. Additionally, Robbie managed business operations, expanded teams in Latin America, and implemented scalable processes, including a client success model.
Alongside his work at Launchcode, Robbie also supported enterprise client acquisition and development of a go to market and partner strategy at his sister company, Patronscan. Robbie’s efforts have consistently driven revenue growth, operational efficiency, and successful project delivery.
Want to Be Our Next Guest?
We’re always looking for founders, builders, and sellers with real insights. Nominate yourself (or a connection) by reaching out!