On this episode of the Sell Me This Podcast, Keith Daser talks with Cassie Jeppson, Director of Channel Programs and Operations Strategy at Lenovo. From hobby-farming in Tennessee to leading one of North America’s largest channel teams, Cassie has a diverse background that informs her dynamic perspective on leadership, technology, and the evolving partner ecosystem.

They dive into her journey across marketing, sales, and enablement, and explore how channel partners are leaning into specialization to stay competitive. Cassie also shares her take on the massive impact AI is having on both SMBs and enterprises, and what it means for those who want to stay ahead of the curve.

Whether you work in the channel or just want a deeper look at where the tech industry is headed, this conversation offers practical insight on leadership, strategy, and the power of adapting to change.