Leading with Trust and Selling
Cybersecurity with Scott Coleman
On this episode of the Sell Me This Podcast, Keith Daser talks with Scott Coleman, Enterprise Account Executive at Arctic Wolf, a leader in cybersecurity operations. From the intensity of capital markets to the fast-moving world of tech sales, Scott’s path has been anything but typical, and it’s shaped how he builds trust, earns attention, and navigates complex deals.
They dive into the evolving landscape of modern cybersecurity and what executive leaders need to understand but often miss. Scott shares his take on cold outreach that actually lands, why empathy matters more than ever, and how likability, preparation, and consistency are the real differentiators in enterprise sales.
This conversation also unpacks how to stay relevant in noisy markets, the mindset shift required to succeed in high-stakes environments, and what it means to truly show up as a partner, not just a vendor. Whether you're selling, leading, or securing, this episode brings practical insight you won't want to miss.
About Scott Coleman
Experienced Professional with a demonstrated history of working in multiple industries including Technology, Finance and Capital Markets, Marketing, and Sports Management.
With Arctic Wolf, Scott has had the incredible fortune of leading a team and assisting customers and partners in the pursuit of ending cyber risk. It is a customer first approach, centered around learning, while offering support and expertise in each stage of the cyber security journey
Scott’s background highlights extensive experience in various markets with a focus on identifying, building, and maintaining powerful relationships centered around thoughtful insights and driving value.
With a Masters in Business Administration from the Haskayne School of Business at the University of Calgary, and a Bachelors of Commerce with the Sauder School of Business at the University of British Coumbia, Scott was fortunate to successfully build and run multiple businesses, as well as work with some of Calgary's premier financial organizations. Away from the office, Scott pursues some of his most cherished activities including: Golf, Hockey, Skiing, Fishing, and the various other outdoor activities that Calgary offers.
Want to Be Our Next Guest?
We’re always looking for founders, builders, and sellers with real insights. Nominate yourself (or a connection) by reaching out!