Turning Frustration into Growth & Leading
with Outcomes with Matthew Nielsen
On this episode of the Sell Me This Podcast, Keith Daser talks with Matthew Nielsen, founder and CEO of Ethicrithm and former CEO of Fishbone Analytics. With decades of experience in IT outsourcing, enterprise analytics, and digital transformation, Matthew shares how turning customer frustrations into solutions helped him build and scale a thriving business.
They explore the key decisions that fueled Fishbone’s growth and eventual sale, from early-stage pivots to leadership lessons that shaped the company’s trajectory. Matthew also explains why measuring service performance goes beyond checking off SLA boxes and how real value comes from aligning with business outcomes.
The conversation wraps with a look at his latest venture, Ethicrithm, and how it's helping organizations harness AI in practical and responsible ways. Whether you're scaling a tech company, managing client expectations, or exploring how AI fits into your strategy, this episode is packed with insight and real-world experience.
About Mathew Nielsen
Matt Nielsen is the Founder and CEO of Ethicrithm, a high-growth consulting firm focused exclusively on unlocking the power of Palantir for enterprise transformation. A seasoned entrepreneur and former founder of Fishbone Analytics (acquired by Gryphon Investors), Matt brings deep expertise in scaling data-driven consulting businesses across North America.
With a proven track record of building high-performing teams, leading through complexity, and delivering measurable results, Matt is focused on helping organizations become AI-first, self-optimizing enterprises. Under his leadership, Ethicrithm is becoming a trusted partner to ambitious companies seeking operational clarity, competitive advantage, and sustainable growth through Palantir’s platform.
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